Download the book in PDF and let yourself be guided
through a story that intertwines a man, his land
and the family that preserves his legacy.
At home, Luciano was “allergic and intolerant” to household chores. He loved
hospitality, the warmth of the table, he liked to celebrate anniversaries, to be with loved
ones, all together. But when he sat at the table, he didn't want to be disturbed anymore and
didn't even want to get up. Even the idea of having to get up again to get something bothered
him. And how angry he got! He even called the Saints from heaven and justified himself with his
classic phrase: “O r’è per motivé Nossgnor a fé mej (I do it to motivate Our Lord to do
better). As if to say, I do it to motivate those who do the work to always do it at their
best...
“In his little free time, – specifies Mariuccia – he was a creature of habit and
knew how to carve out moments of leisure. Lately, on Sundays, for example, early in the morning
he would join his friend Roberto Vezza, the oenologist from his working days at Marchesi di
Barolo, at the bar. He always maintained a very strong bond with him. They met assiduously,
chatted for an hour and then, before returning, Luciano would buy the Settimana
Enigmistica, the pastime for the afternoon, especially in the cold seasons. On Sundays he
also liked to attend Mass on television. He was a great admirer of Pope Francis, whom he admired
for the words and messages he knew how to give to those who listened to him”.
And there was another “intolerant allergy” of Luciano's: woe to anyone who asked him to
do the shopping! Even the thought of it bothered him. To justify himself he said he
wasn't capable of it.
Even in his free time he was reserved, he didn't like confusion. He didn't like to gossip.
In fact, gossip bothered him a lot. If he got involved, he quickly got out of it with an excuse
and changed the subject or the environment.
Even though the management of the company took up a lot of his time, he knew how to
carve out space for reading. He read industry magazines and various newspapers so as to
have a complete view of world events, which he then integrated by following television programs
and debates.
He also liked going to the cinema in Alba or even more in Bra. And he did it
willingly especially if he could take his grandchildren. “Ah his
grandchildren! – recalls Mariuccia – They were the light of his eyes. He gladly spent time
with them and never missed an opportunity to understand their dreams, read their thoughts and
intuit their projects and at the same time he did his best to stimulate them to do well and to
continue in their growth. With Stefano in particular he had long discussions. They
talked about politics and current affairs and never stopped”.
In dressing and in things for the home Luciano had remained faithful to the family approach.
Once they used to say “Who spends more, spends less”, referring to the purchase of
clothes, shoes and other garments. The invitation was to prefer quality over cost. Within
reasonable limits, of course. He remained like this: he didn't like having closets full
of stuff. He bought the essentials, but what he bought had to please him and be really
well made.
He knew how to appreciate beautiful things. And not just in clothing. Also things for the
house, furniture, furnishings, ornaments, lamps. Everything had to live up to expectations. He
had a particular passion for shoes. For those, he could even exaggerate and buy a few more pairs
than necessary.
“In his own way – concludes Mariuccia – Luciano was a complete man, with whom one felt
good. He was jovial to the right point and respectful of everything and everyone. If
someone needed help, he went out of his way to help them, but he did it with discretion. He knew
how to appreciate and make himself appreciated. And he remained so until the end, faithful to
that way of being a peasant who knows how to appreciate what he has and does not resort to
trickery to have what he knows he cannot afford. He lived his life with fullness, with his
certainties and without regrets”.
As a young man, Luciano was very reserved, perhaps even a little shy, and this made him appear aloof. It was an attitude that was disorienting and gave the impression that he was a difficult person to involve.
The vine and the vineyard had a privileged place in Luciano's heart. And this since he was young.
The vine and the vineyard had a privileged place in Luciano's heart. And this since he was young.
Let's come to the topic of "sport". It cannot be said that Luciano had any particular preferences. He was not a fan of any team, but – if it happened to him – he would gladly watch a football match on television or even better the stages of the Giro d'Italia.
Luciano's life was dotted with many pleasant moments, many occasions that moved him.
Download the book in PDF and let yourself be guided
through a story that intertwines a man, his land
and the family that preserves his legacy.