2.2 Changing to improve and grow

Looking back on those years, Luciano feels a surge of pride: "During my military service, I decided to leave the Cantina Borgogno and move to Marchesi di Barolo, also because at the time military service lasted quite a long time and I did not want to leave Borgogno hanging while its work continued. On 3 April 1967 I accepted the proposal of Cav. Felice Scarzello, who had used every argument to convince me. Not only work-related ones. He had promised me, for example, that he would take me to Turin, to the stadium, to watch Juventus matches, or that he would involve me when he went to visit clients. All promises that were kept".
With Cav. Scarzello he had even discussed the possibility of travelling to France to visit the Burgundy region, whose viticulture was even then the most coherent with that of the Langhe. The idea of a trip to Burgundy excited him enormously, and Cav. Scarzello had understood this and often encouraged him to go, because — he said — he would see a world of vine and wine far more organised than what existed at the time in the Langhe.
Luciano also liked the idea of going to restaurants, discovering dishes a little more innovative than those at home; he enjoyed stepping outside the everyday of traditional recipes, and above all he loved tasting wines from other regions. He was so captivated by them that he imagined investing part of the money he would earn from his work in that pursuit.
He was also intrigued by the trips that Cav. Scarzello and Norma, his wife, used to take. They often went to Abano Terme and other spa resorts. The Cavaliere combined business with pleasure: he relaxed, underwent spa treatments, but in the meantime also visited clients in those areas. And soon Luciano found himself involved in these situations too, and recalls them with pleasure: "Given my youth, it fell to me to drive them to their destination in the company car and then go back to collect them".